AJAX in its simplest form is technique of loading content to a page without reloading the entire page. So, it is conceivably that the page consists of nothing but placeholder containers (div tags). That is, an AJAX page, contents are dynamically retrieved and asynchronously loaded to the page based on user interaction. So, when the page is viewed with the "view source" functionality of the browser it contains nothing but one or more placeholder containers. Unfortunately, this is what today's search engines see.
Using AJAX on a public website like WHIP Salon & Spa might not be the best choice because the website is important for potential / new customers to learn about the services offer by the business. Hence, it is very important for the website to be search engine friendly.
To ensure webpages have enough content for search engines to index, it is important to have fall back content. That is, the pages should not just contain placeholder containers. They must include enough content for search engines to identify / properly index them. The good news is that some search engine companies are working on technologies to index AJAX pages.
So, for now, AJAX will not be used on WHIP Salon & Spa's public website. It will be used on its administration website.
