Sunday, January 23, 2011

Driving Traffics for Documentary Films

How easy is it to draw Internet traffic to a website? Is it possible to be ranked number 1 (being 1st on the 1st search result page) by all search engines in 5 weeks without buying up ads? Why do people goes to a website? Why do people goes back to the same website? Is it all about content? Is it all about content structure? Is it all about visual design? Is it all about keywords? Is it all about promoting the website at as many social networks and other websites as possible? Is it all about interconnecting links?

If you want to know, stay tune. This is exactly what one of my project is about to do and find out. If you already know and have tips to give, please leave them as comments to this blog post.

In my Interactive Design's SEO (Search Engine Optimization) class at Capilano University, we have been divided into 4 teams. Each team is working with a team students from the Documentary Film program. Each team is tasked to build a website, fill it with content, promote it, drive as much as traffics (good traffics — measured by Google Analytics) to it as possible.

Updates to the status of this project will be limited as this is a competition. But I will share my team's finding at the end of the project. Then again, you'll never know, I might leak a tactics here and there. So, come back often.

If you would like to help or stay on top of what we are doing, then Like my team's Facebook page called DocumentaryFilms.ca. Then watch for the URL to new website. The content will be interesting, entertaining, and fascinating.